As the art director for Ralph Lauren Fragrances, I was fortunate to be a part of the team to receive Mr Lauren’s challenge to create the most expensive woman's fragrance for sale in the specialty store market and deliver an unparalleled national product launch. We spared no expense in bringing this dream fragrance to market. From the crystal heart bottle with gold plated cap, to a custom milled Lucite case and 51 carrot Brazilian amethyst set into the stopper. And the in-store environments expanded the luxury experience with white calf skin, amethyst ultra-suede, and a wealth of milled Lucite.
