The assignment to design the holiday packaging and promotional materials for Lancôme USA landed on my desk. What I didn’t know was there were two entire rejections before it fell to me. I built a custom snowflake from the Lancôme logotype, then combined that with the photographic bokeh effect. We achieved this effect by printing red, white, and clear dimensional inks over mylar with different line screens. The design was so well received that Lancôme USA applied it to all their in-store environments and incorporated into their exclusive Lancôme Boutique. The gift-sets won three awards as well, but who’s counting?