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J Alex Morrissey
June 28, 2011

The “Free Gift” of Branding

I’m a bit confused here, didn’t they get rid of the “express” already?

Riding the elevator with a pleasant employee of this courier service, I joked about the name and he tried to explain to me that the company name is not Federal Express, just FedEx. I smiled in response, not willing to spend all seven of my flights trying to timeline the history of the company name.

Will there come a day when Landor is hired to do FedExEx? We can only hope.