The “Free Gift” of Branding
I’m a bit confused here, didn’t they get rid of the “express” already?
Riding the elevator with a pleasant employee of this courier service, I joked about the name and he tried to explain to me that the company name is not Federal Express, just FedEx. I smiled in response, not willing to spend all seven of my flights trying to timeline the history of the company name.
Will there come a day when Landor is hired to do FedExEx? We can only hope.